There are a lot of ways to be successful in a business or a profession. It is a little bit of everything. Every aspect should be accounted for. It can be from your certainty in your abilities to how you deal with your customers. Each person has his/her own road to success. As long as you and your customers’ beliefs are aligned, then you’re on the right track.

On this episode, we have Dr. Martin Harvey. He talks about his idea of certainty and how it applies to the profession. He also talks about tying communication with his procedures and provides tips about retention.

Key Takeaways

• A key to a successful practice in chiropractic is certainty that chiropractic would help people, certainty in the ability to deliver goods and certainty in challenging situations when somebody comes in with a weird health condition.
• There’s a lot you can gain intellectually from the philosophical inductions, however, this has no gain on certainty.
• Having certainty is also having a short refractory period to kind of be able to bounce back
• If you align your paradigm and your rules with your philosophy then the certainty that you have around those principles carries through when you’re much more able to be authentic or organically certain
• One should be super clear on where your role is and isn’t.
• The disconnect with communication for most chiropractors is its very front loaded. It’s focused more on new patients.
• Value the people who have continued their business with you.
• If you look at the behavior that you’d love the people to have which is people choosing to come into an ongoing basis because life goes better with chiropractic, the only way to get the behavior is if their beliefs align with it.
• Resources:
  • www.insideoutpractices.com