It’s tough for someone who moved to start a new practice, get new patients, and get people to your door. This is difficult because you don’t have any network at your new place.

Dr. Enrico Dolcecore grew up in Alberta and graduated from Palmer College of Chiropractic, where he met his wife, Dr. Christine Hafer. In 2017, they headed down to Florida, where he became an associate. At first, it was hard for him to get patients, then, he realized that he could do it online.

On this episode, he gives us an overview of Facebook marketing and how it can attract new patients. He says that if you learn how to do Facebook marketing yourself, you will discover that you don’t need someone else for thousands of dollars to do that for you. Also, he has been helping other chiropractors for free by setting up their Facebook ads, and teaching them how to learn it by themselves.

Key Takeaways

• Get a second, a fifth, a tenth opinion before buying a business.
• Be willing to ask for help.
• Be flexible with your care plan.
• Include a call-to-action on your Facebook posts.
• The lead is the statistical metric marketers use to determine how effective their ad is getting information.
• It’s great how many leads that the marketer wants to get, but as a business owner, how many people are going to walk through your front door and pay for service is what you want to know.
• You can spend around $35-$110/week on Facebook ads.
• You can’t just double the amount of money you put into Facebook ads to double the number of new patients that you get. It’s a nonlinear system.
• When you put an offer out into the universe, that’s what you’re going to get.
• You do not need new patients. What you need is to give the best care to every single patient you have.
• Resources: FB Marketing for Chiropractors 101