Not all people who go to chiropractic clinics understand what chiropractic is all about and its true message. Thus, for people in practice, it is vital to be able to understand people’s health views and let go of those who don’t accept your message.

On today’s episode, we are here with Dr. Paul McCrossin. He has been in practice for 23 years, very much involved in the United Chiropractic Association, and helps other chiropractors practice safely and ethically. He talks about the reasons why people complain and how to handle it. For him, it’s a feedback when people complain.

Paul says that miscommunication is one of the reasons why there’s a disconnection between the chiropractor and the practice member. People drop out of care because they feel they’re not being listened to or the chiropractor doesn’t care. When you communicate where they’re at, you would be on the same page making them feel connected to you.

Key Takeaways

• Have a website that doesn’t list conditions.
• Most complaints come down to communication.
• The key skill in communication is being able to listen.
• Give people a choice, treat them like adults, and say, “You can do this, or you can do that. What do you want to do?”
• What you tell them is the least effective way to influence someone. The most effective way is from their experience.
• The most important of the consultation is the history, communicating, and connecting with the person.
• Doing talks, screenings, and community events is a great way to get your practice going and to let people know you are there.
• The difficult conversations are the ones where you get the most reward.
• When you’re in flow, adjusting people is not physically draining.
• Focus doing things that you can do.
• Be with people at your level in chiropractic to help keep you on track.
• Look at the things you’ve done, be grateful, and congratulate yourself.
• Resources:
  • N8 Health
  • True Concepts Seminars