Chiropractors may think they don’t have to do marketing and sales, but these are two things that any business needs. They have resistance to learning stuff related to business because they’re afraid that they will look ‘salesy.’ However, this creates a dissonance because people don’t know who they are and what they are about.

Dr. Pam Jarboe began her chiropractic career working as an assistant for a chiropractor in 1986. She was inspired by the changes she witnessed in this practice which then made her attend Life University. She also serves as a board member for several chiropractic organizations and an international speaker for the profession.

In this episode, Dr. Pam talks about how marketing is not only about promoting your product. Marketing starts before that which is figuring out your brand, who your audience is, and who you are to them.

Key Takeaways

• No one is coming to you for your level of unknowing. They’re coming to you for what you got right now.
• Self-care has to be scheduled.
• Vacation is a big part of self-care.
• The one with the most energy wins.
• Setting clear agreements makes the conversations easier.
• If you’re resenting the patient, it is because you didn’t say what you needed.
• You are way more powerful than you realize.
• Resources – Make Your Impact 2017 Facebook Group