Everyone is on social media right now and creating social media pages is one of the best ways to be found. In fact, some people won’t think your business is real when they can’t see you on social media.

Recently, what’s becoming trending is the use of a live video. With a live video, people will know how authentic and real you are. However, many people and businesses, are scared that they might not look great on camera or they might say something wrong.

On today’s episode, we are here with Nicole Cowley. She is a Senior Technology Solution Specialist for a premiere Chiropractic EHR and Practice Management software company. She also owns ChiroSocialTech and shares tips on how you can leverage social media to help build your practice.

Key Takeaways

• Facebook gives you a platform for you to educate and be a resource to your current patients, as well as new patients.
• Focus on sharing campaign like content on your social media.
• Instagram Live only lasts for 24 hours and is more free-flowing than Facebook Live.
• Just being you is what’s going to connect the most.
• You can put a pixel code on your website to track every single person who visits, and so you can retarget ads to those people on Facebook.
• Facebook can create a lookalike audience based on the audience criteria that you set.
• You’re going to see higher results running an actual Facebook ad than with a boosted post.
• Put some objective information with the content you’re sharing
• Deliver your message not caring if people are going to choose.
• Surpass your fears and get your message out there because many people who are suffering could benefit from it.
• Resources:
  • ChiroSocialTech
  • Contact Nicole Cowley’s Facebook page for a free 30-minute consultation