We all know that the world is changing and we also got to change with it because if we keep on doing what we did yesterday, it’s not going to continue to work.

But when we do something that we’ve never tried before, we create all these new ideas about the thing that we’re good at.

On this episode, we are here with Jonah Sachs, who is a returning guest and author of the book Unsafe Thinking.

Jonah explains the difference between “safe thinking” and “unsafe thinking” and how the latter can help us break into our creative minds.

Key Takeaways

• Unsafe thinking is not about taking risks all the time. It’s about pushing ourselves past our personal comfort to become more creative.
• The more we know about our field, the better we become at doing certain things, but also, the more resistant we become to change.
• Minimizing the number of rules in an organization encourages people to talk about things that help them do their job better.  
• Intuition is often the source of genius.
• The best way to keep your intuition from becoming biased is to get lots of feedback from the environment.
• It is important to constantly be doing things that are just slightly above your skill level.
• Resources
  • Unsafe Thinking – Book by Jonah Sachs
  • Winning the Story Wars – Book by Jonah Sachs
  • Jonah Sachs’ website