It is time for Chiropractors to grow not retract!

In today’s episode, Dr. Don is joined by his wife, Brandi MacDonald, who co-owns South Side Chiropractic in Edmonton, Alberta. She is also a professional speaker, author, and coach. Brandi explains how the current pandemic is similar to an injury to the body and how we essentially went into shock and feared the unknown. COVID-19 can be related to a phase of chronic pain where the body still needs to recover from the injury itself.

Dr. Don explains how this is an important time to not take your foot off the gas as much, as it feels like you should when it comes to your practice. Dr. Don asks Brandi how to regain our energy to put into our practices, and she weighs in on how to adapt to restrictions and health procedures.

Key Takeaways:

• The fight or flight and fight or freeze response. [5:40]
• The “ready” position and how it affects the various professions. [6:58]
• Focusing on the upside of the trauma brought on to your practice. [10:47]
• How South Side Chiropractic was affected by the pandemic and how they had to resort to a critical patient-only basis. [12:04]
• How having a family can drastically affect your practice as childcare has been limited or shut down in various areas. [15:45]
• Brandi explains how she believes what you allow into your space can help you to pull through and regain energy. [19:35]
• Some activities that can help to take your mind off things and shut your brain off. [21:06]
• Social distancing and how Dr. Don conserves energy on his off days. [24:22]
• Surge capacity, open hours, and how minimizing your hours can actually be more beneficial. [25:57]